Slam Jam and Nike Total 90 expand on their partnership and continue to explore football culture today in unconventional ways.
11+1 is the formula crafted by Slam Jam when it comes to the game. 11 players, 1 fandom, all rooting for 1 result: victory. Fandom in football is an exquisite example of people getting together and achieving the impossible, in Slam Jam’s ideal world.
To celebrate all players, three different sets of jerseys were born—all rooted in Slam Jam’s visual identity. Colorways are classic Slam Jam, paired with sublimated prints to create dynamic patterns. Crafted for both performance and style, each piece invites wearers to bring their individuality to the game—whether in stadiums, streets, or somewhere in between.
Somewhere in between takes the shape of Spazio Maiocchi on September 18 this time. Slam Jam and Nike will take over the space for the launch of their Total 90 jerseys and will celebrate it together with the ones who will be wearing it.
The event will feature a casting call open to all, curated by the iconic Dutch art project Exactitudes. The Milanese community will have a shot at being casted for their upcoming Exactitudes book. Having catalogued over 3,000 distinct social archetypes over the past two decades, Ari Versluis and Ellie Uyttenbroek will capture the evolving face of contemporary identity on site for the occasion.
Slam Jam and Nike are set on interpreting culture by seeing through its products and ask you to be their +1.