02 → Slam Jam Partners Up With Maserati To Engineer Their New Lifestyle Product Range.



Published on: Slam Jam

The partnership between the two entities is set to have its first disclosure during MFW in February, with a site-specific installation at Slam Jam’s flagship store in Milan. 


It will be open to the public from February 25 to March 3. The space is designed to offer the audience an immersive glimpse into Maserati's distinctive and forward-thinking car design universe. It is reminiscent of a high-performance workshop, where raw mechanics and innovation converge—rubber flooring underfoot, scattered car parts evoking the controlled chaos of factory labs. All items are on display on black iron pipes, seamlessly bridging the world of automotive engineering to its lifestyle expression.  


The multifaceted offering of the Slam Jam-designed clothing range promises to expand on the points of convergence between Slam Jam and Maserati and lure people into the synergy between two worlds, craft and culture. This sentiment is at the heart of their partnership’s campaign, set in Maserati’s headquarters in Modena.


Inspired by velocity and the unique attitude of Maserati, Slam Jam focuses on details through the ever-evolving balance between style and function. The 3M reflective details are a testament to the tension aforementioned. Items such as branded shirts, hoodies, jackets, and sweatpants are set to redefine the boundaries of the iconic brand beyond car design and engineering. 






ABOUT MASERATI

Born for speed, Maserati was founded in 1914 in Bologna by the Maserati brothers, blending engineering excellence with a passion for racing. The iconic Trident logo, inspired by Neptune’s statue, symbolizes strength and performance. With victories like the 1926 Targa Florio and the 1939 Indianapolis 500, Maserati cemented its motorsport legacy. Since moving to Modena in 1940, the brand has continued to push the boundaries of luxury and innovation, crafting high-performance automobiles that embody Italian elegance and cutting-edge technology.



ABOUT SLAM JAM 

Founded by Luca Benini in 1989, Slam Jam began as a small warehouse operation in Ferrara, Italy, dedicated to serving and amplifying the underground cultural scene long before “streetwear” became mainstream. Known for introducing groundbreaking brands like Stüssy and Carhartt WIP to Europe, Slam Jam has become a global icon in street culture, bridging art, music, and style. Guided by a mission to connect like-minded communities, Slam Jam has also established itself as a trusted partner for innovative brands, providing comprehensive market strategies and distinctive, curated retail experiences, and beyond. Today, Slam Jam continues to define the “global underground” with its unique blend and cultural influence.